Planimora

STUDIO · FOR VETERINARY CLINICS

Calculators for Veterinary Practice Websites

Tools that pre-answer the questions your front desk hears every week.

Branded calculators for vet clinic websites — life-stage screening, wellness-plan routing, preventive-care timelines. Built around AAHA framework, peer-reviewed sources, and vet-grade disclaimers.

The problem this solves

Your front desk answers the same handful of questions every week. "Is my dog senior yet?" "When should I switch food?" "How often should we visit at this age?" A calculator embedded on your site pre-answers them — and routes interested clients toward the right wellness consultation. Less basic back-and-forth, better-prepared first visits, more specific inquiries.

We build around the AAHA Canine Life Stage Guidelines and grounded in RVC VetCompass UK life-table evidence — peer-reviewed standards your veterinarians already use. The calculator output mirrors what your team would say in person, just earlier in the visitor's journey.

What this looks like in practice

Live demo coming soon

What this looks like in practice

Our live example: a dog age calculator built end-to-end — math, copy, design, sources.

  • Three-formula presentation (tiered + epigenetic + legacy)
  • AAHA-aligned life-stage output
  • Year-by-year breakdown with milestone highlights
  • Inline source citations

Live demo coming soon

What we build for veterinary clinics

  • Life-stage screening calculator

    Pet owner enters age + size, gets life-stage classification + recommended wellness focus. Optional "book a wellness check" CTA.

  • Wellness-plan recommender

    Inputs: age, size, breed if known, lifestyle. Output: matched wellness package (puppy / mature / senior) with what's included.

  • Preventive-care timeline

    Personalized timeline of vaccinations, parasite control, dental check-ups based on dog's age + size.

  • Routine procedure cost estimator

    Pet owner enters dog details + procedure interest (dental cleaning, neutering, annual wellness). Output: realistic price range with what affects the number.

Logic breakdown

  1. Inputs (age · size · optional breed)
  2. Calculation (AAHA + AVMA + peer-reviewed)
  3. Output (life stage · human-equivalent · care focus)
  4. Optional lead capture (book a consult)

Inputs (age · size · optional breed) → calculation (AAHA framework + AVMA + peer-reviewed sources) → output (life stage · human-equivalent age · recommended care focus) → optional lead capture (book a consult)

Pricing range

$4,000 – $15,000

Vet-clinic builds typically fall between $4,000 and $15,000, depending on scope. We don't publish fixed tiers — every project is shaped to the brief. If your idea fits, send it; if you're not sure, send it anyway and we'll reply with a practical scope.

  • Standard life-stage screening calculator: ~$4-5K, 3-4 weeks
  • Wellness-plan recommender with branded routing: ~$6-9K, 4-5 weeks

Process

  1. 01Brief

    Send the page you want to embed into, plus a short note: what should this tool answer for your clients? References welcome.

  2. 02Estimate

    Within a few business days, we reply with scope, price range, timeline, and clarifying questions. No call required.

  3. 03Build

    We start with a working prototype, polish after your feedback. You see the tool early — not only when "done".

  4. 04Handoff

    Embed-ready code, full ownership transfer, deployment guide. We don't lock you in.

If you'd rather talk live, we can — but only after enough written context that the call is productive. Discovery calls aren't our default.

Trust signals

Two things stand in for the testimonial wall we don't have yet: (1) a live working calculator you can click — built end-to-end with the same care any clinic build would receive; and (2) every numeric output traceable to a source — AAHA framework, peer-reviewed studies, AVMA guidance. We don't publish fabricated reviews, awards, or team headcounts. The work proves itself or it doesn't.

Get an estimate

Send the page you want to improve and a short description of the tool. We reply within a few business days with scope, range, and next steps.

FAQ

Will the calculator look like our clinic or like Planimora?

Branded embed — your colors, your typography, your domain. The tool inherits the look of the page it's embedded into so visitors don't sense a context switch. Planimora attribution is optional and stays minimal: a small text line in the footer of the calculator if you choose to keep it, removable on request. We share the design tokens we'll use early in the build cycle so your brand team can flag anything that doesn't match before the prototype freezes.

Can the tool promise anything about life expectancy?

No. The calculator describes ranges, not predictions, and uses the AAHA framework as its source — life-stage classification, age-equivalence ranges, recommended care focus, all traceable to peer-reviewed sources. Every result includes a vet disclaimer making clear it's informational, not diagnostic. This protects your compliance review and our trust hygiene equally — clinics with regulated marketing should not endorse outcome promises, and we don't write copy that asks them to.

Does it integrate with our practice management system (eVetPractice, IDEXX, ezyVet, etc.)?

Standalone embed for v1 — no PMS integration is required to ship. The calculator runs client-side and sends nothing to your PMS. If you have a specific integration target (e.g., create an appointment request in eVetPractice when a visitor clicks the wellness CTA), that's available as a paid scope-extension after v1 ships and is discussed during the brief stage. Most clinics start without integration and add it later only if the lead volume justifies the build.

Who hosts the calculator — you or us?

Your choice. Default: we hand off an embed-ready package (a small bundle plus a paste-in snippet) and you host it on your own domain alongside the page it's embedded into. Alternative: we host it on a Planimora subdomain (your-clinic-name.planimora.com) if you'd rather not touch hosting, with full ownership transfer of the source either way. The handoff includes a deployment guide for the most common clinic site builders.

Can we add a 'book a wellness consult' CTA at the end?

Yes — common request. The CTA can link to your existing booking page (the simplest option, no extra build) or to a small lead-capture form that sends an email to your reception inbox with the visitor's pet details. Both options are scoped during the brief stage. We don't build full appointment-scheduling systems — for that, your existing PMS or a dedicated booking tool is the right fit; the calculator simply hands the visitor off cleanly.

What about data handling — pet records, owner emails?

The calculator runs client-side and stores nothing by default — calculations happen in the visitor's browser and disappear when they close the tab. If you add the optional lead-capture CTA, the form sends an email directly to your inbox; Planimora has no server in the path and stores nothing. A privacy-policy section ready for your site is part of the handoff, plus a short note for your client-facing copy explaining what does and doesn't get stored.

Can our in-house veterinarian review the calculation logic before launch?

Yes — and we recommend it. Before final commit we send the formula spec, the source citations (AAHA framework references, peer-reviewed studies, AVMA guidance), and the methodology document for vet review. Adjustments to the logic based on your veterinarian's feedback are part of the build cycle, not a paid revision. Most clinics route the spec to their medical director and we incorporate the changes in the next iteration before shipping the live build.

What does post-launch support look like?

A 30-day post-launch fix window is included by default — any bug in the delivered scope (broken embed, calculation error, mobile rendering issue) gets fixed without a new engagement. After 30 days, feature additions or scope changes become small follow-on engagements priced per change, no retainer required. We don't sell ongoing maintenance contracts — the goal is a tool that works reliably without us in the loop, and the source is yours from day one.

Every Planimora calculator built for veterinary clinics is written without performance promises — no guaranteed health outcomes, no claimed cost savings, no diagnostic conclusions. The tool describes what it shows (life stage, age range, recommended next step) without prescribing treatment. A vet disclaimer appears at every result state. This protects your compliance review and our trust hygiene equally.