Will the calculator look like our clinic or like Planimora?
Branded embed — your colors, your typography, your domain. The tool inherits the look of the page it's embedded into so visitors don't sense a context switch. Planimora attribution is optional and stays minimal: a small text line in the footer of the calculator if you choose to keep it, removable on request. We share the design tokens we'll use early in the build cycle so your brand team can flag anything that doesn't match before the prototype freezes.
Can the tool promise anything about life expectancy?
No. The calculator describes ranges, not predictions, and uses the AAHA framework as its source — life-stage classification, age-equivalence ranges, recommended care focus, all traceable to peer-reviewed sources. Every result includes a vet disclaimer making clear it's informational, not diagnostic. This protects your compliance review and our trust hygiene equally — clinics with regulated marketing should not endorse outcome promises, and we don't write copy that asks them to.
Does it integrate with our practice management system (eVetPractice, IDEXX, ezyVet, etc.)?
Standalone embed for v1 — no PMS integration is required to ship. The calculator runs client-side and sends nothing to your PMS. If you have a specific integration target (e.g., create an appointment request in eVetPractice when a visitor clicks the wellness CTA), that's available as a paid scope-extension after v1 ships and is discussed during the brief stage. Most clinics start without integration and add it later only if the lead volume justifies the build.
Who hosts the calculator — you or us?
Your choice. Default: we hand off an embed-ready package (a small bundle plus a paste-in snippet) and you host it on your own domain alongside the page it's embedded into. Alternative: we host it on a Planimora subdomain (your-clinic-name.planimora.com) if you'd rather not touch hosting, with full ownership transfer of the source either way. The handoff includes a deployment guide for the most common clinic site builders.
Can we add a 'book a wellness consult' CTA at the end?
Yes — common request. The CTA can link to your existing booking page (the simplest option, no extra build) or to a small lead-capture form that sends an email to your reception inbox with the visitor's pet details. Both options are scoped during the brief stage. We don't build full appointment-scheduling systems — for that, your existing PMS or a dedicated booking tool is the right fit; the calculator simply hands the visitor off cleanly.
What about data handling — pet records, owner emails?
The calculator runs client-side and stores nothing by default — calculations happen in the visitor's browser and disappear when they close the tab. If you add the optional lead-capture CTA, the form sends an email directly to your inbox; Planimora has no server in the path and stores nothing. A privacy-policy section ready for your site is part of the handoff, plus a short note for your client-facing copy explaining what does and doesn't get stored.
Can our in-house veterinarian review the calculation logic before launch?
Yes — and we recommend it. Before final commit we send the formula spec, the source citations (AAHA framework references, peer-reviewed studies, AVMA guidance), and the methodology document for vet review. Adjustments to the logic based on your veterinarian's feedback are part of the build cycle, not a paid revision. Most clinics route the spec to their medical director and we incorporate the changes in the next iteration before shipping the live build.
What does post-launch support look like?
A 30-day post-launch fix window is included by default — any bug in the delivered scope (broken embed, calculation error, mobile rendering issue) gets fixed without a new engagement. After 30 days, feature additions or scope changes become small follow-on engagements priced per change, no retainer required. We don't sell ongoing maintenance contracts — the goal is a tool that works reliably without us in the loop, and the source is yours from day one.