Planimora

STUDIO

Custom Calculator Development

Planimora builds custom calculators and quote tools for business websites.

Clear web tools that help visitors understand price, options, savings, or fit — so the first message is already more useful.

Especially when the current site feels behind the times.

↓ See how we work

What we build

Calculators

Compound interest, mortgage, ROI, savings, pricing — anything that takes inputs and shows a result.

Quote tools / cost estimators

Insurance quotes, project price estimates, service-pricing previews. The visitor enters parameters, the site shows a realistic range — and your team gets a qualified lead.

Configurators

Plan / package / equipment selection. The visitor visually narrows down options, you receive a structured request.

Decision tools

Fit-quizzes, recommendation engines, eligibility checkers. They help the visitor self-qualify before contacting your team.

What this looks like

Our live example: a compound-interest calculator with realistic uncertainty ranges, an embedded educational article, and clean SEO. Built end-to-end in our voice — math, design, copy, illustrations.

Compound Interest Calculator preview — Planimora

Compound Interest Calculator

Realistic ranges, not just one number

  • Reality Mode (pessimistic / expected / optimistic)
  • Inflation-adjusted real-purchasing-power view
  • Year-by-year breakdown with milestone highlights

Realistic ranges, inflation-adjusted results, year-by-year table, educational article, FAQ schema. Built as one unit: math, design, copy, and illustrations.

→ See it live

How we work — async, no calls

  1. 01Brief

    You send the page you want to improve, plus a short note: what should this tool answer for visitors? Reference examples welcome — sketches, competitor links, anything visual.

  2. 02Estimate

    Within a few business days, we reply with scope, price range, timeline, and a few clarifying questions. No call required to find out if we can help.

  3. 03Build

    We usually start with a working prototype, then polish after your feedback. You see the tool early — not only when everything is "done". Specific timeline goes in your estimate, shaped by scope.

  4. 04Handoff

    Embed-ready code, full ownership transfer, deployment guide. We don't lock you in.

If you'd rather talk live, we can — but only after we've exchanged enough written context that the call is productive. Discovery calls aren't our default.

Who this is for

Established businesses — real estate, financial advisory, insurance, law, healthcare, fitness, education, traditional e-commerce — that want their websites to do more of the explaining before the first inquiry. Especially helpful when your team answers the same basic questions over and over — that's something a good calculator can absorb.

Industry-specific examples: → Veterinary clinics

Pricing

Most projects fall between $4,000 and $15,000, depending on complexity. We don't publish fixed tiers — every project is shaped to the brief. What changes the number: scope of inputs, number of scenarios, locales required, embeddability constraints, and how integrated the result needs to be with your existing site.

If your idea fits within this range, send it. If you're not sure, send the idea anyway — we'll reply with a practical scope, a realistic range, and the next step.

What we don't do

We don't take on full website redesigns, mobile apps, internal CRMs, multi-page marketing funnels, or full-service agency work. We do one kind of thing — small interactive web tools — and we focus on doing it well. If your need is broader, we're not your studio.

Get an estimate

Send us the page you want to improve and a short description of the tool. Include references, sketches, or competitor examples — anything visual helps. We reply within a few business days with scope, range, and next steps.